We’ve always said that Earnest Endeavours is a collective as well as a label and we’re blessed to work with some of our favourite artists, photographers, chefs and filmmakers and their work totally inspires us to push forward. Aerosyn-Lex is our art director and one of those insanely talented artists and designers who we’ve worked crazily closely on all of the visual aesthetics since, actually before, our inception.
And this summer the man went and smashed it with his collaboration with Beck’s Art Labels alongside MIA, Geoff McFetridge, Willy Chyr, Freegums and Bert Rodriguez. Curated by our good friends at Protein with the Art Label film series directed by Dante Fried Chicken collaborator and another awesome friend, Kalim Armstrong from Heist (and check out the music we commissioned for both Lex’s (shouts to EE homie Japan’s mfp – watch out for his EE EP soon) and Geoff McFetridge’s videos (this was AACT RAISER on Paul Beahan’s Manimal Vinyl label). The videos have literally had millions of views and Lex’s art has been looming over New York throughout the summer – massive congratulations is in order!
And there’s much more to come… eyes and ears, keep ‘em peeled.